The Circular Economy Transition in Australia: Nuanced Circular Intermediary Accounts of Mainstream Green Growth Claims

Abstract

Australia has recently declared its commitment to a Circular Economy. Policy and initiatives to date have focused on recycling and waste management and research to date has highlighted the need for more ambitious policy, clearer definitions, collaboration, and consensus on goals. There are also calls from some government and non-business sectors for more inclusive, circular models, including Doughnut Economics. In the context of a competing mainstream Circular Economy and inclusive circular society discourses, circular intermediary organizations and their representatives are key to achieving change. Compared to the green growth business narrative of policy and industry media, intermediary representatives are aware of the diversity of challenges and solutions for Australia. Based on semi-structured interviews with twenty representatives of circular intermediaries in Australia and thematic discourse analysis, this study finds Circular Economy, circular society, and de-growth discourses informing themes about government, business, growth, consumers, society, and policy present and future. Arguing for a more nuanced view of the discursive and practice-based complexities of the circular transition, the study concludes with recommendations for a more holistic policy and practice beyond the current circularity for circularity’s sake.