Tourists’ Revisit Intention and Electronic Word-of-Mouth at Adaptive Reuse Building in Batavia Jakarta Heritage

Abstract

This study aims to analyze the impact of perceived price, experience quality, perceived authenticity, prior knowledge, and social influence on electronic word-of-mouth (eWOM) and revisit intention at Batavia Jakarta Heritage, with perceived value and revisit intention serving as the mediating variables. Batavia Jakarta Heritage is a tourism destination located in the old town of Jakarta, known for its cultural heritage buildings that have been adaptively reused since the colonial era. Furthermore, to gather relevant data on the tested variables, a questionnaire was distributed to 409 tourists who visited the destination. The primary data were analyzed using partial-least square structural equation modeling (PLS-SEM) with the assistance of SmartPLS v.3.2.9 software, and the obtained results showed that not all of the proposed hypotheses were accepted. Specifically, perceived price and perceived authenticity did not directly have an impact on revisit intention or eWOM, even when mediated. This study also proposed several recommendations for destination managers, stakeholders, and future study endeavors.