Author:
Fan Kuo-Kuang,Feng Ting-Ting
Abstract
The animation industry is a crucial part of cultural and creative industries and has formed a huge consumer market all over the world and even become a pillar industry in developed countries. However, in China, the animation industry is still in its infancy, and its development is relatively backward. The main reason is that there is no sustainable development model in the industry. Thus, how to carry out sustainable development has become an important research topic for the Chinese animation industry. This study probed into the challenges and problems faced by China’s animation industry, and based on Porter’s Diamond Model, analyzed the current situation of China’s animation industry from six aspects: production factors, demand conditions, industrial chain, enterprise strategy, cultural factors, and government policies, clarifies the key direction for industrial development, and puts forward relatively comprehensive reference strategies to promote the formation of a sustainable development model for the animation industry. The research shows that the sustainable development of the animation industry must be completed by integrating resources within the industry, improving the chain, upgrading the enterprises, technological innovations, cultural embedding, external personnel training, government support, legal protection, and other aspects.
Funder
Ministry of Science and Technology, Taiwan
Subject
Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development
Reference79 articles.
1. Research on the Policy and Innovation of China’s Animation Industry;Liu,2016
2. Animation as a Creative Industry;Peng,2009
3. Anime from Akira to Princess Mononoke: Experiencing Contemporary Japanese Animation;Napier Susan,2001
4. Management and Creativity: From Creative Industrie to Creative Management;Bilton,2010
5. Economics of Creative Industries-The Commercial Way of Art;Richard,2004
Cited by
12 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献