Turning Insight into Action: A Case Study Assessing the Use of Consumer Behavior Data in Minor League Baseball Marketing and Communication Strategies
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Published:2023
Issue:2
Volume:15
Page:
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ISSN:2327-0187
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Container-title:Journal of applied sport management.
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language:
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Short-container-title:JASM
Author:
Braunstein-Minkove Jessica R.1,
Kim Ari2
Affiliation:
1. Towson University
2. California State University, San Bernardino
Publisher
University of Tennessee
Subject
General Earth and Planetary Sciences