The Genealogy of Pricing
Author:
Affiliation:
1. Faculty of Humanities & Social Sciences, Yamagata University, Japan
2. Faculty of Economics, Gakushuin University, Japan
Publisher
Japan Marketing Academy
Subject
General Earth and Planetary Sciences,General Engineering,General Environmental Science
Link
https://www.jstage.jst.go.jp/article/marketing/41/3/41_2022.003/_pdf
Reference34 articles.
1. Ancarani, F. (2002). Pricing and the internet: Frictionless commerce or pricer’s paradise? European Management Journal, 20, 680–687.
2. Bartels, R. (1976). The history of marketing thought, 2nd ed. Columbus, OH: Grid Publishing.(山中豊国(訳)(1979).『マーケティング理論の発展』ミネルヴァ書房)
3. Engel, J. F., Kollat, D. T., & Blackwell, R. D. (1968). Consumer behavior. NewYork: Holt, Rinehart and Winston.
4. Essegaier, S., Gupta, S., & Zhang, Z. J. (2002). Pricing access services. Marketing Science, 21(2), 139–159.
5. Esteves, R. (2010). Pricing with customer recognition. International Journal of Industrial Organization, 28, 669–681.
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