Subject
General Earth and Planetary Sciences,General Engineering,General Environmental Science
Reference42 articles.
1. Aaker, Jennifer, Susan Fournier, S. Adam Brasel (2004),“When Good Brands Do Bad”, Journal of Consumer Research 31 (1), 1-16.
2. Anand Keller, Punam, and Lauren G. Block (1996), “Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration”, Journal of Consumer Research, 22 (4), 448-59.
3. Andreasen, Alan R. (1984), “Life Status Changes and Changes in Consumer Preferences and Satisfaction”, Journal of Consumer Research, 11(3), 784-794.
4. Arnould, E. J., Thompson, C. J. (2005), “Consumer Culture Theory (CCT): Twenty Years of Research”, Journal of Consumer Research, 31(4), 868-882.
5. Ashley, Christy, and Hillary A. Leonard. 2009. “Betrayed by the Buzz? Covert Content and Consumer—brand Relationships”, Journal of Public Policy & Marketing, 28(2), 212-20.