A Mobile App Engagement Comprehensive Model of Matching to Purchase History Data:
Author:
Affiliation:
1. Professor, Doshisha University Faculty of Commerce, Japan
Publisher
Japan Marketing Academy
Link
https://www.jstage.jst.go.jp/article/marketingreview/5/1/5_2024.007/_pdf
Reference42 articles.
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3. Bloemer, J. M., & Kasper, H. D. (1995). The complex relationship between consumer satisfaction and brand loyalty. Journal of Economic Psychology, 16(2), 311–329.
4. Chapman, P., Selvarajah, S., & Webster, J. (1999, January). Engagement in multimedia training systems. In Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers (p. 9). IEEE.
5. Chitturi, R., Raghunathan, R., & Mahajan, V. (2008). Delight by design: The role of hedonic versus utilitarian benefits. Journal of Marketing, 72(3), 48–63.
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