消費者メディアを活用した新しいトレンド予測メカニズムの可能性

Author:

前田 邦宏1,山本 浩一2

Affiliation:

1. 株式会社関心空間 代表取締役

2. 株式会社電通総研 R&D本部 コミュニケーション・ラボ部長

Publisher

Japan Marketing Academy

Subject

General Earth and Planetary Sciences,General Engineering,General Environmental Science

Reference11 articles.

1. Athanasoulis, S., R. Shiller, and E. van Wincoop, 1999. “Macro Markets and Financial Security.” Economic Policy Review. 5:1, pp. 21-39.

2. Berg, J. E., R. Forsythe, F. Nelson, and T. A. Rietz, 2001. “Results from a Dozen Years of Election Futures Markets Research,” in Handbook of Experimental Economic Results. Charles Plott and Vernon Smith, eds. Amsterdam: Elsevier

3. Chandon, P, V. G. Morwitz, and W.J. Reinartz, (2005), “Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research,” Journal of Marketing, Vol.69 (April 2005), 1-14

4. Hoeffler, S., Measuring Preferences for Really New Products, 2003, Journal of Marketing Research, Vol XL, (November), 406-420

5. Juster, F.T. (1966), “Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design,” Journal of the American Statistical Association, 61(September), 658-696.

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3