テクノロジーの活用による価値あるマーケティング・データの創出-Reference-Cited by-同舟云学术

テクノロジーの活用による価値あるマーケティング・データの創出

Published:2023-03-31 Issue:4 Volume:42 Page:87-96
ISSN:0389-7265
Container-title:Japan Marketing Journal
language:en
Short-container-title:MJ

Author:

Haga Yuki¹^ORCID,Onzo Naoto²

Affiliation:

1. Doctoral Student, The Graduate School of Commerce, Waseda University, Japan

2. Professor, Faculty of Commerce, Waseda University, Japan

Publisher

Japan Marketing Academy

Subject

General Earth and Planetary Sciences,General Engineering,General Environmental Science

Link

https://www.jstage.jst.go.jp/article/marketing/42/4/42_2023.024/_pdf

Reference8 articles.

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2. Easingwood, C., & Beard, C. (1989). High technology launch strategies in the U.K. Industrial Marketing Management, 18(2), 125–138. doi: 10.1016/0019-8501(89)90029-1

3. Jung, A., & Heo, J. (2021). Does cluttered social media environment hurt advertising effectiveness? The moderation of ad types and personalization. Journal of Research in Interactive Marketing, 15(4), 592–606. doi: 10.1108/JRIM-11-2020-0238

4. Kotler, P., & Keller, K. L. (2019). Marketing management global edition 15. London: Pearson Education.

5. Marketing Science Institute. (2022). MSI research priorities 2022–2024 [Booklet]. Retrieved from https://ua.thearf.org/wp-content/uploads/2022/10/MSI-2022-24-Research-Priorities-Final.pdf (November 13, 2022).