マーケティングにおける心理的所有感の研究
Author:
Affiliation:
1. Professor of Marketing in the Department of Marketing Management, Faculty of Business Administration, Komazawa University, Japan
Publisher
Japan Marketing Academy
Subject
General Medicine
Link
https://www.jstage.jst.go.jp/article/marketing/43/1/43_2023.033/_pdf
Reference56 articles.
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2. Bagga, C. K., Bendle, N., & Cotte, J. (2019). Object valuation and non-ownership possession: How renting and borrowing impact willingness-to-pay. Journal of the Academy Marketing Science, 47, 97–117.
3. Carrozzi, A., Chylinski, M., Heller, J., Hilken, T., Keeling, D. I., & de Ruyter, K. (2019). What’s mine is a hologram? How shared augmented reality augments psychological ownership. Journal of Interactive Marketing, 48(1), 71–88.
4. Chi, M., Harrigan, P., & Xu, Y. (2022). Customer engagement in online service brand communities. Journal of Services Marketing, 36(2), 201–216.
5. Cocieru, O. C., Delia, E. B., & Katz, M. (2019). It’s our club! From supporter psychological ownership to supporter formal ownership. Sport Management Review, 22(3), 322–334.
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