Multiple Channel Strategy in International Markets
Author:
Affiliation:
1. Graduate School of Business and Commerce, Keio University
Publisher
Japan Marketing Academy
Subject
General Earth and Planetary Sciences,General Engineering,General Environmental Science
Link
https://www.jstage.jst.go.jp/article/marketing/38/3/38_2019.007/_pdf
Reference39 articles.
1. Al-Obaidi, Z., & Gabrielsson, M. (2002). Sales channel strategies in export marketing of small and medium sized high tech companies. Journal of Euromarketing, 12(2), 5–27.
2. Andersen, O. (1993). On the internationalization process of firms: A critical analysis. Journal of International Business Studies, 24(2), 209–231.
3. Andersen, P. H., & Strandskov, J. (1997). International market selection: A cognitive mapping perspective. Journal of Global Marketing, 11(3), 65–84.
4. Anderson, E., & Coughlan, A. T. (1987). International market entry and expansion via independent or integrated channels of distribution. Journal of Marketing, 51(1), 71–82.
5. Aulakh, P. S., & Kotabe, M. (1997). Antecedents and performance implications of channel integration in foreign markets. Journal of International Business Studies, 28(1), 145–175.
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