Design Effectiveness in the Early Stages of the Product Development Process:

Author:

Ogawa Makoto1

Affiliation:

1. PLUG Inc.

Publisher

Japan Marketing Academy

Subject

General Earth and Planetary Sciences,General Engineering,General Environmental Science

Reference42 articles.

1. Bhattacharya, S., Krishnan, V., & Mahajan, V. (1998). Management new product definition in highly dynamic environments. Management Science, 44(11), 50–64.

2. Boris, D. (2016). U can’t touch this stimuli design decisions and prototype trial in concept testing. http://www.marketing-trends-congress.com/archives/2016/pages/PDF/DURISIN.pdf. (January 16, 2018)

3. Brown, T. (2009). Change by design: How design thinking transform organizations and inspires innovation. New York: Harper Business.

4. Cooper, R. G. (1994). Perspective third-generation new product processes. Journal of Product Innovation Management, 11(1), 3–14.

5. Crawford, C. M. (1984). Protocol: New tool for product innovation. Journal of Product Innovation Management, 1(2), 85–91.

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