反応型市場志向としてのマス・カスタマイゼーションと先行型市場志向としてのマス・プロダクション
Author:
Publisher
Japan Marketing Academy
Subject
General Earth and Planetary Sciences,General Engineering,General Environmental Science
Link
https://www.jstage.jst.go.jp/article/marketing/33/2/33_2013.040/_pdf
Reference13 articles.
1. Christensen, Clayton M. and Joseph L. Bower (1996), “Customer Power, Strategic Investment, and the Failure of Leading Firms,” Strategic Management Journal, 17 (3), 197-218.
2. Dellaert, Benedict G. C. and Stefan Stremersch (2005), “Marketing Mass-customized Products: Striking a Balance Between Utility and Complexity,” Journal of Marketing Research, 42 (2), 219-227.
3. Endo, Seiji and Doris H. Kincade (2005), “The Developing Direct Relationship between a Manufacturer and Consumers: Four Group Cases,” Journal of Fashion Marketing and Management, 9 (3), 270-282.
4. Huffman, Cynthia and Barbara E. Kahn (1998), “Variety for Sale: Mass Customization or Mass Confusion?” Journal of Retailing, 74 (4), 491-513.
5. Hult, G. Tomas M., David J. Ketchen, and Stanley F. Slater (2005), “Market Orientation and Performance: An Integration of Disparate Approaches,” Strategic Management Journal, 26 (12), 1173-1181.
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