1. D. W. Miller and M. K. Starr, 「Exective Decisions and Operations Research」 Prentice-Hall 1960
2. Alderson and Shapiro, 「Marketing and the computer」 Prentice-Hall 1963
3. A. M. Lee, 「Decision Rules for Media Scheduling : Dynamic Campaigns」 Operational Research Quarterly, Vol. 14, No. 4, Dec 1963 pp. 365-72
4. Philip Kotler, 「Toward an Explicit Model for Media Selection」 journal of Advertising Research Vol. 4, No. 1, March 1964 pp. 34-41
5. W. I. Zangwill, 「Media Selection by Decision Programing」 journal of Advertising Research Vol. 5, No. 3, September 1965 pp. 30-6