Influence of Age on Relationship with Websites-Reference-Cited by-同舟云学术

Influence of Age on Relationship with Websites

Published:2022-10-18 Issue:4 Volume:7 Page:18230
ISSN:2468-4376
Container-title:Journal of Information Systems Engineering and Management
language:
Short-container-title:J INFORM SYSTEMS ENG

Author:

Santo Pedro Espírito¹,Cardoso Patrícia Azinheira²,Augusto Luísa³,Santos Sara³,Oliveira Adriana⁴

Affiliation:

1. Polytechnic of Coimbra, ESTGOH, Rua General Santos Costa, 3400-124 Oliveira do Hospital, Portugal

2. Polytechnic of Coimbra, ESEC, Rua Dom João III – Solum, 3030-329 Coimbra, Portugal

3. Polytechnic of Viseu, ESEV, CISED- Centro de Investigação em Serviços Digitais, Portugal

4. Polytechnic of Porto, CEOS.PP - ISCAP, Portugal

Abstract

E-commerce has grown quickly, and companies seek to attract their target audiences to their websites. The differences in behavior between young people, as users of websites and other older people is real. Thus, this investigation aimed to present an investigation model in order to analyze the determinants of loyalty to the sites and test the influence of age in this relationship. Through a sample of 250 website users, we tested an investigation model, tested through PLS-SEM, which supports the hypothesis that age produces effects in the relationship with the websites. This study is relevant for website managers, since it identifies the need for differentiated users. As impediment and limitations of the study discussed throughout this work.

Publisher

International Association for Digital Transformation and Technological Innovation

Subject

General Medicine

Link

https://www.jisem-journal.com/download/influence-of-age-on-relationship-with-websites-12567.pdf

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