Research on the Visual Expression of Campus Culture and the Design of Cultural and Creative Products: A Case Study of the Design of Campus Cultural and Creative Products from the Perspective of Education Management

Abstract

With the continuous development of cultural and creative industries, campus literature creation is an important branch that plays an indispensable role in promoting the construction of the campus cultural economy, promoting the development of the local tourism economy, and improving social and aesthetic education. However, as more colleges and universities have recently rushed to enter the cultural and creative market, campus cultural and innovative products have become a bottleneck period. The problems mainly manifest as serious product homogeneity, the same visual expression form, the imbalance between functionality and commemorative, and the need for systematic planning consciousness. These problems have become critical internal reasons hindering the development of campus cultural and creative products. At the same time, the development of the consumer market has also put forward higher requirements for the artistic aesthetic, use function, cultural connotation, and emotional needs of products. Under the double attack of both inside and outside, how should the campus cultural innovation change? This is a problem that we should think deeply about and study.