Türkiye's Tourism Success During and Post Covid-19

Abstract

The number of tourists and tourism revenues announced every year is very important for countries whose economy depends on tourism. Within the scope of this study, Türkiye's tourism success during and post-COVID-19 has been revealed in the light of the data published by the UNWTO. The main research question of this study is “What might a country have done to achieve what they have achieved in the field of tourism?” In this study, Rutler's (2021) tourism success model was used and the positive and negative actions of Türkiye during the year were evaluated. Policies, prohibitions, incentives, discounts, that is, various areas that can affect the success of tourism have been researched. Tourism success model consists of 4 main titles. In this study, Türkiye's tourism and planning are examined under the titles of Politics, Environment, Economics, and Social/Cultural. The top ten countries which hosted the most tourists were included in the study's purview. The most striking result of the study is that while the effects of the pandemic decrease and the world heal its wounds, Turkey ranks first in hosting tourists with an increase of 88 percent.