The influence of social media advertising on consumer behaviour-Reference-Cited by-同舟云学术

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The influence of social media advertising on consumer behaviour

Published:2021 Issue:4 Volume:8 Page:344
ISSN:2050-3636
Container-title:Middle East J. of Management
language:en
Short-container-title:MEJM

Author:

Akayleh Fayq Al

Publisher

Inderscience Publishers

Subject

General Engineering

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Assessing the influence of mobile direct social media advertising on consumer attitudes: a study of Kuwaiti consumers;Cogent Business & Management;2024-05-10

2. The Impact of Digital Marketing Tools on Consumers Behavior: A Case Study—Jordan;Studies in Systems, Decision and Control;2024

3. Changing Structure of Consumer Buying Behaviour and Expectation in the Digital Era;Industry 4.0 and the Digital Transformation of International Business;2023

4. The effects of Social Media Marketing on Consumers Buying Decision Making Processes evidence from College of Business and Economics Students, Bahir Dar University, Ethiopia;2022-09-22

5. Does brand personality mediate the link between social media usage and customer buying decisions on telecommunication’s products and services? Evidence from Ghana;Innovative Marketing;2022-08-16

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