Effects of gamification incorporated in branded apps on brand responses
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Published:2022
Issue:1
Volume:20
Page:53
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ISSN:1470-949X
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Container-title:International Journal of Mobile Communications
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language:en
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Short-container-title:IJMC
Author:
Lee Ya Ching,Ho Ying Lin
Publisher
Inderscience Publishers
Subject
Electrical and Electronic Engineering,Computer Networks and Communications,Computer Science Applications