Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms
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Published:2022
Issue:1/2
Volume:17
Page:111
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ISSN:1477-5212
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Container-title:International Journal of Internet Marketing and Advertising
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language:en
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Short-container-title:IJIMA
Author:
Kamath Giridhar B.,Sriram K.V.,Jawa Vineet,Poojary Anup Ananda
Publisher
Inderscience Publishers