From dancing on the street to dating online: evaluating guerrilla street marketing performance
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Published:2020
Issue:3
Volume:14
Page:336
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ISSN:1477-5212
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Container-title:International Journal of Internet Marketing and Advertising
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language:en
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Short-container-title:IJIMA
Author:
Roux Thérèse,Saucet Marcel
Publisher
Inderscience Publishers