Modelling the impact of social media marketing for apparel brands: evidence from India
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Published:2023
Issue:2/3
Volume:18
Page:242
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ISSN:1477-5212
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Container-title:International Journal of Internet Marketing and Advertising
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language:en
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Short-container-title:IJIMA
Author:
Gupta Amit Kumar,Srivastava Vibhava
Publisher
Inderscience Publishers