Applications of virtual reality in marketing (2000-2020): a 4C marketing-mix based review and future research agenda
-
Published:2023
Issue:2/3
Volume:18
Page:121
-
ISSN:1477-5212
-
Container-title:International Journal of Internet Marketing and Advertising
-
language:en
-
Short-container-title:IJIMA
Author:
Yadav Nidhi,Sota Shikha,Chaudhary Harish
Publisher
Inderscience Publishers