The acceptance of mobile advertising: a social or personal matter
Author:
Publisher
Inderscience Publishers
Subject
Marketing
Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Players' attitudes towards advertising in mobile games;International Journal of Internet Marketing and Advertising;2024
2. Determinants of COVID-19 Mobile Advertising Acceptance Among Generation Z in Jabodetabek;AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises;2023-12-30
3. Mobile advertising research: a comprehensive domain mapping analysis of 22 years (2001 – 2022);Global Knowledge, Memory and Communication;2023-09-20
4. Age in the Acceptance of Mobile Social Media;International Journal of E-Adoption;2023-01-20
5. Antecedents of brand love leading to purchase intention towards refurbished video game consoles;International Journal of Internet Marketing and Advertising;2023
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