Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources: PLS-SEM path modelling
-
Published:2023
Issue:1/2
Volume:19
Page:122-145
-
ISSN:1477-5212
-
Container-title:International Journal of Internet Marketing and Advertising
-
language:en
-
Short-container-title:IJIMA
Author:
Kumar Manoj,Mamgain Pradeep,Singh Krishna Pratap
Publisher
Inderscience Publishers