Effects of Celebrity, Social Media Influencer, and Peer Endorsements on Consumer Responses Toward a Celebrity-Owned Brand: The Role of Source Credibility and Congruency
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Published:2021
Issue:1
Volume:1
Page:1
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ISSN:1477-5212
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Container-title:International Journal of Internet Marketing and Advertising
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language:en
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Short-container-title:IJIMA
Author:
Li Jo Yun,Tian Shiyun
Publisher
Inderscience Publishers
Cited by
1 articles.
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