Did you read the news before playing the advergame The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
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Published:2020
Issue:2
Volume:14
Page:113
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ISSN:1477-5212
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Container-title:International Journal of Internet Marketing and Advertising
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language:en
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Short-container-title:IJIMA
Author:
Güngör Ayşegül Sağkaya
Publisher
Inderscience Publishers
Cited by
1 articles.
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