Quantifying the relationship between e-advertising capabilities and marketing mix cost savings
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Published:2024
Issue:1
Volume:16
Page:44-67
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ISSN:1755-8913
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Container-title:International Journal of Applied Management Science
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language:en
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Short-container-title:IJAMS
Author:
Singh Vikramjit,Singh Jaskirat
Publisher
Inderscience Publishers