Social media marketing adoption by unorganised businesses in India: a technology adoption model-based approach
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Published:2023
Issue:3
Volume:49
Page:374-394
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ISSN:1476-1297
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Container-title:International Journal of Entrepreneurship and Small Business
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language:en
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Short-container-title:IJESB
Author:
Sharma Sarika,Singh Archana,Rautela Sonica
Publisher
Inderscience Publishers
Subject
Economics and Econometrics,Business and International Management