Case study: Hindustan Lever Limited and marketing to the poorest of the poor-Reference-Cited by-同舟云学术

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Case study: Hindustan Lever Limited and marketing to the poorest of the poor

Published:2004 Issue:5 Volume:4 Page:495
ISSN:1368-275X
Container-title:International Journal of Entrepreneurship and Innovation Management
language:en
Short-container-title:IJEIM

Author:

Ahmad Pia Sabharwal,Gorman Michael E.,Werhane Patricia H.

Publisher

Inderscience Publishers

Subject

Management of Technology and Innovation,Strategy and Management,Economics and Econometrics,Business and International Management

Cited by 19 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Rural Marketing and Product Promotion: An Analysis of the Project Shakthi by Hindustan Unilever Limited;International Journal of Case Studies in Business, IT, and Education;2022-12-22

2. Two decades of the bottom of the pyramid research: identifying the influencers, structure, and the evolution of the concept;Management Review Quarterly;2022-05-23

3. Mental Models, Moral Imagination and Systems Thinking in the Age of Globalization;Issues in Business Ethics;2019

4. Virtuousness and the Common Good as a Conceptual Framework for Harmonizing the Goals of the Individual, Organizations, and the Economy;Journal of Business Ethics;2015-11-28

5. MNEs’ regional headquarters and their CSR agenda in the African context;International Marketing Review;2015-09-14

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