Development of typology for university brands through brand knowledge and brand equity
-
Published:2022
Issue:6
Volume:9
Page:682
-
ISSN:2050-3636
-
Container-title:Middle East J. of Management
-
language:en
-
Short-container-title:MEJM
Author:
Alam Waqar,Adnan Adil,Yousafzai Muhammad Tariq
Publisher
Inderscience Publishers
Subject
General Engineering