Mobile marketing adoption intention by startup companies in India: a technological-organisational-environmental framework-based approach
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Published:2019
Issue:4
Volume:18
Page:458
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ISSN:1753-0806
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Container-title:International Journal of Indian Culture and Business Management
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language:en
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Short-container-title:IJICBM
Author:
Sharma Sarika,Goyal D.P.
Publisher
Inderscience Publishers
Cited by
3 articles.
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