Mobile marketing adoption intention by startup companies in India: a technological-organisational-environmental framework-based approach
-
Published:2019
Issue:4
Volume:18
Page:458
-
ISSN:1753-0806
-
Container-title:International Journal of Indian Culture and Business Management
-
language:en
-
Short-container-title:IJICBM
Author:
Sharma Sarika,Goyal D.P.
Publisher
Inderscience Publishers
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献