Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy - the case of India
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Published:2021
Issue:1
Volume:24
Page:19
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ISSN:1753-0806
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Container-title:International Journal of Indian Culture and Business Management
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language:en
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Short-container-title:IJICBM
Author:
Chawla Deepak,Gupta Shruti
Publisher
Inderscience Publishers