Changing behaviours of Gen Z in the COVID-19 endemic era - do we need to change marketing approach
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Published:2024
Issue:3
Volume:32
Page:376-391
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ISSN:1753-0806
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Container-title:International Journal of Indian Culture and Business Management
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language:en
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Short-container-title:IJICBM
Author:
Srivastava R.K.,Bhanot Sandeep
Publisher
Inderscience Publishers