Understanding brand pride in urban Indian consumers: implications for theory and practice
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Published:2022
Issue:2
Volume:27
Page:139
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ISSN:1753-0806
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Container-title:International Journal of Indian Culture and Business Management
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language:en
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Short-container-title:IJICBM
Author:
Nandy Subarna,Sondhi Neena
Publisher
Inderscience Publishers