Influence of consumer tribalism on purchase behaviour: an empirical study through the lens of tribalism using recreational running groups/clubs in India
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Published:2023
Issue:2
Volume:29
Page:243-270
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ISSN:1753-0806
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Container-title:International Journal of Indian Culture and Business Management
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language:en
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Short-container-title:IJICBM
Publisher
Inderscience Publishers