User-generated content in Web 2.0 and Desti-'Nation' brand perceptions: an empirical analysis of <i>Incredible India</i> branding
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Published:2023
Issue:4
Volume:29
Page:476-489
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ISSN:1753-0806
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Container-title:International Journal of Indian Culture and Business Management
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language:en
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Short-container-title:IJICBM
Author:
Jojomon N.A.,Manu C.
Publisher
Inderscience Publishers