Olfactory marketing as a technological innovation tool for the Indian retail industry - a study of Shoppers Stop retail store in Kolkata, India
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Published:2024
Issue:3
Volume:31
Page:261-273
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ISSN:1753-0806
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Container-title:International Journal of Indian Culture and Business Management
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language:en
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Short-container-title:IJICBM
Author:
Chatterjee Shuvam,Bryla Pawel
Publisher
Inderscience Publishers