Antecedents and consequences of the process of customer engagement through social media: an integrated conceptual framework
Author:
Publisher
Inderscience Publishers
Subject
Computer Science Applications,General Business, Management and Accounting
Cited by 12 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Understanding the dynamics of social interaction in SIoT: Human-machine engagement;Internet of Things;2024-12
2. Social customer relationship management e resiliência organizacional de microempresas brasileiras na pandemia de Covid-19;RAM. Revista de Administração Mackenzie;2023
3. Social customer relationship management and organizational resilience of Brazilian microenterprises during the Covid-19 pandemic;RAM. Revista de Administração Mackenzie;2023
4. Social media content, customer engagement and brand equity: US versus Korea;Management Decision;2022-05-10
5. Customer Digital Engagement and Lifetime Value: An Empirical Study of Telecom Services in India;FIIB Business Review;2021-12-19
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