Customer relationship management architecture in the pharmaceutical industry

Author:

Alt Rainer,Oesterle Hubert,Puschmann Thomas,Barak Vladimir,Huber Thomas

Publisher

Inderscience Publishers

Subject

Health Informatics,Leadership and Management

Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Usage of IT Solutions by the Members of the Supply Chains on the Example of Pharmaceutical Market;Lecture Notes on Data Engineering and Communications Technologies;2023

2. Impact of supply chain practices on customers’ retention;THE 2ND NATIONAL CONFERENCE ON MATHEMATICS EDUCATION (NACOME) 2021: Mathematical Proof as a Tool for Learning Mathematics;2023

3. Information Systems Integration to Enhance Operational Customer Relationship Management in the Pharmaceutical Industry;Proceedings of the International Conference on Artificial Intelligence and Computer Vision (AICV2021);2021

4. Banning Tobacco Sales at the Retail Pharmacy: Natural Evolution of Drug Store As Responsible Health Provider Or Effective Marketing Strategy?;Health Marketing Quarterly;2015-10-02

5. Customer value assessment of pharmaceutical marketing in Taiwan;Industrial Management & Data Systems;2013-09-23

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