Communicating high-tech products - a comparison between print advertisements of automotive premium and standard brands
Author:
Publisher
Inderscience Publishers
Subject
Marketing,Computer Science Applications
Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Profiling the online premium brand consumers based on their fashion orientation;Asia Pacific Journal of Marketing and Logistics;2022-03-04
2. Online versus offline: preferred retail choice for premium brand purchase;International Journal of Retail & Distribution Management;2021-04-08
3. This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities;Lecture Notes in Computer Science;2018
4. This is How We Do It: Untangling Patterns of Super Successful Social Media Activities;SSRN Electronic Journal;2018
5. Communicating technological innovations;European Journal of Innovation Management;2017-08-14
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