Assessing key factors in consumers' evaluation of product and service quality
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Published:2012
Issue:4
Volume:11
Page:415
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ISSN:1471-8197
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Container-title:International Journal of Innovation and Learning
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language:en
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Short-container-title:IJIL
Author:
Sang Quek Ai,Eze Uchenna Cyril
Publisher
Inderscience Publishers
Subject
Management of Technology and Innovation,Education