Enablers of international product customisation strategy - a Swedish case
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Published:2023
Issue:2
Volume:14
Page:240
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ISSN:1740-0589
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Container-title:International Journal of Business Environment
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language:en
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Short-container-title:IJBE
Author:
Fjellström Daniella,Osarenkhoe Aihie,Roe Thomas
Publisher
Inderscience Publishers
Subject
Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Business and International Management