Marketing productivity and the definition of success in the international consulting industry: non-financial and financial metrics
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Published:2023
Issue:2
Volume:24
Page:131
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ISSN:1368-4892
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Container-title:International Journal of Business Performance Management
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language:en
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Short-container-title:IJBPM
Author:
Küster Inés,Valderrama Juan M. Castro
Publisher
Inderscience Publishers
Subject
Strategy and Management,Business and International Management