WOMEN IN SUSTAINABLE TOURISM DEVELOPMENT: A CASE STUDY OF THE EMPOWERMENT OF WOMEN WORKERS IN BULUKUMBA TOURISM DESTINATIONS

Abstract

Objective: This study aims to explore the development of sustainable tourism in Bulukumba by focusing on female workers to obtain problem data that can be followed up further by policy makers.   Theoretical References: Tourism development is related to the 2030 SDGs agenda. This has been accepted as a tool to reduce poverty. In fact, many female workers work in the tourism industry, despite many obstacles. Apart from education, work can increase the existence and empowerment of women, whatever the job. Many women have social capital and motivation. Method: Observation methods and in-depth interviews were used at the respondent's workplace, recording in detail their attitudes and language behavior. Empowerment will be measured from human capital, namely social capital and competence, as well as from the dimensions of language and interpersonal skills.   Results and Conclusion: Many female workers show behavior as socially empowered women, such as hardworking, independent, confident, friendly, alert, etc. However, there are also those who lack power, which can be seen in the use of language. Input for policy makers: the helplessness of young female workers due to short work experience and the lack of basic education for older female workers can be followed up by providing long-term training and regular skills courses.   Implication of the research: This research support the concept disseminated by feminist linguists regarding language research using a community of practice (CoP) approach.   Originality: I could certainly that the study likewise is never been conducted before.