Abstract
Abstract Purpose: This research seeks to discover the role played by innovative media leadership in driving sustainable development. This paper analyzes and identifies innovative strategies used by media leaders to promote sustainable development and assesses their impact on sustainable development outcomes.
Design/methodology/data analysis: This research will utilize a qualitative research design, specifically a literature review, to explore the role of innovative media leadership in driving sustainable development. The literature review will involve a systematic search and analysis of relevant academic articles, reports, and case studies on the topic. The study will employ a critical appraisal of the literature to evaluate the quality and relevance of the selected sources. This will involve an assessment of the methodology, sample size, and data collection methods used in the studies, among other criteria.
Findings: According to the study's findings, innovative media leadership plays a crucial role in promoting awareness and engagement around sustainable development issues through the use of social media platforms, blogs, and other online channels. Also, innovative media leadership can enhance the visibility and credibility of sustainable development initiatives and organizations by leveraging their online presence and engagement with stakeholders.
Originality/value: The findings of this study have significant implications for the field of sustainable development and media leadership. The study suggests that innovative media leadership is essential for promoting sustainable development practices, particularly in the context of rapidly evolving digital communication technologies.
Practical implications: The findings of this study will be of interest to media organizations, policymakers, and other stakeholders interested in promoting sustainable development and advancing the role of media in achieving sustainable development goals.
Publisher
South Florida Publishing LLC
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