Transformation of Identity for Artists Joining Musawarah Discussion Community

Abstract

Objective: This study aims to explore the identity transformation process undergone by artists who choose to shift their lifestyles and join Musawarah, a Young Person's Discussion Community promoting a peaceful, loving, and spiritually blessed way of life.   Theoretical framework: The study identifies key stages in the identity transformation process. The study identifies a six-stage process, encompassing pre-transfer, stimulation, self-isolation, self-doubt, transfer, and post-transfer, as artists decide to make the shift.   Method: The research is grounded in a qualitative approach, employing in-depth interviews to collect data from 19 male and 6 female artists from middle-class backgrounds who have undergone this transformation.   Results and conclusion: The findings reveal that artists, influenced by the concept of hijrah, experience a Conversion-Reversion process, returning to their pre-artist identity with a renewed commitment to their religious beliefs. The transformation is an ongoing journey toward self-awareness and a more fulfilling life.   Originality/value: This research contributes to the understanding of identity transformation among artists, shedding light on the impact of religious shifts on their lifestyles and public personas. The study highlights the emergence of a trend where artists become influential figures in spreading religious messages and shaping societal norms, challenging the conventional perceptions of the entertainment industry.