CULTIVATING SUSTAINABILITY: UNCOVERING THE GREEN SUPPLY CHAIN DYNAMICS IN LEBANESE NON- CHAIN RESTAURANTS

Abstract

Purpose: This study aims at investigating the factors affecting green supply chain management at Lebanese non- chain restaurants. Mainly, this study aims to investigate the impact of green purchasing, reverse logistics, internal readiness, and government regulations on green supply chain management and using environmental performance as a mediator.   Methodology/ Approach: The research employs a quantitative method approach using structural equation modeling with a sample size of 399 respondents in the context of Lebanon.   Findings: The findings of the study reveal that green purchasing, reverse logistics, internal readiness, and government regulations do have a significant impact on green supply chain management and environmental performance partially mediates the relationship.   Conclusion: This study shows that sustainability practices and standards are significantly influenced by governmental regulations. Businesses must keep tabs on the latest rules and regulations and act accordingly. Among the many environmental standards that must be followed is one governing waste management, emissions restrictions, and sustainable sourcing. Organizations may avoid fines, reduce risk to their reputation, and show their dedication to environmental protection if they proactively comply with government requirements.