Crucial Crisis Communication Strategies in Addressing Land Conflict: A Case Study in Developing Toba Caldera Resort in Indonesia

Abstract

Objective: This study scrutinizes the communication processes between the Lake Toba Authority Agency (BPODT) and the Sigapiton indigenous community concerning land conflict amid Toba Caldera Resort's (TCR) development.   Method: Employing qualitative methodology involving observations, interviews, and data triangulation, the research evaluates the communication strategies and their impact on stakeholders.   Result: Findings reveal significant communication gaps between BPODT and the Sigapiton community. BPODT's communication lacks informativeness, relevance to the community's interests, consistency in conveying benefits, and transparency about TCR development's positive and negative impacts. This deficiency in communication leads to conflicts arising from differing message interpretations, especially regarding land acquisition.   Conclusion: This study concludes that BPODT's need to enhance corporate social responsibility communication, ensuring informativeness, relevance, consistency, and transparency. It highlights the importance of objective, fact-based messaging and the need for alignment with community interests for sustainable conflict resolution and improved stakeholder engagement.