Assessing Faculty Beliefs About the Importance of Various Marketing Job Skills-Reference-Cited by-同舟云学术

Assessing Faculty Beliefs About the Importance of Various Marketing Job Skills

Published:2005-11 Issue:2 Volume:81 Page:105-110
ISSN:0883-2323
Container-title:Journal of Education for Business
language:en
Short-container-title:Journal of Education for Business

Author:

Hyman Michael R.¹,Hu Jing²

Affiliation:

1. a New Mexico State University, Las Cruces, New Mexico

2. b Hofstra University, Hempstead, New York

Publisher

Informa UK Limited

Subject

Business, Management and Accounting (miscellaneous),Education

Link

https://www.tandfonline.com/doi/pdf/10.3200/JOEB.81.2.105-110

Reference26 articles.

1. American Marketing Association. American Marketing Association Membership Directory. (1995). Chicago, IL: Author.

2. Braun, N. M. (2004). Critical thinking in the business curriculum. Journal of Education for Business, 79, 232-236.

3. Cheit, E. F. (1985, Spring). Business schools and their critics. California Management Review, 27(3), 43-61.

4. Court, B., & Hyman, M. R. (1996). The undergraduate marketing curriculum and computing skills: An action grid analysis. In E. W. Stuart, D. J. Ortinau, & E. M. Moore (Eds.), Marketing: Moving toward the 21st century. SMA conference proceedings (pp. 211-216). Rock Hill, SC: Winthrop University School of Business Administration.

5. Dacko, S. (2001, December). Narrowing skills development gaps in marketing and MBA programs: The role of innovative technologies for distance learning. Journal of Marketing Education, 23(3), 228-239.

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